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Research papers

Monitoring customers

This document presents the system of surveys and indicators, in use since 1987 which allows France Telecom to monitor customers on a permanent basis. It then goes on to explain how this set-up mobilises and stimulates operational units. It also...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Jean-Michel Serre, Claude Mariotte, Jacques Antoine
June 15, 1996
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Citation

Serre, Mariotte and Antoine (1996a, June 15). Monitoring customers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/monitoring-customers